In alignment with Saudi Arabia's Vision 2030, Mohammed Yousuf Naghi partnered with Hero Balloons to create a compelling experience that celebrated both innovation and heritage through the launch of the JLR Defender in the iconic Al Ula. The goal was to highlight the Defender’s rugged excellence while showcasing Saudi Arabia’s rich history and its bold ambitions for the future. The collaboration aimed to emphasize the synergy between the vehicle’s capabilities and the Kingdom's evolving identity, positioning the Defender as a symbol of adventure and modernity.

• Key Objective: To position the JLR Defender as a symbol of adventure, innovation, and cultural pride, while connecting the product with Saudi Arabia’s evolving identity under Vision 2030. This launch at Al Ula symbolized the harmony between innovation and tradition, creating a powerful connection between JLR’s global legacy and Saudi Arabia’s ambitious future.

This initiative leveraged the synergy between innovation and cultural heritage, making the launch a true reflection of both the vehicle’s capabilities and the Kingdom’s aspirations. By integrating the Defender with the natural beauty of Al Ula, the event successfully captured the spirit of Saudi Arabia’s Vision 2030 and aligned it with the global prestige of the JLR brand.