A results-driven PR strategist, Reem thrives on turning brand stories into compelling media narratives. As an Account Manager at PrimaKSA, she blends creativity with data-driven insights to craft impactful campaigns. Known for her strong media connections and sharp communication skills, she excels in elevating brand presence and ensuring lasting audience engagement.

A dynamic communicator with a passion for brand storytelling, Yahya is an Account Manager at PrimaKSA, renowned for his ability to create meaningful media connections. His expertise lies in crafting strategic narratives that resonate, securing top-tier coverage, and driving impactful PR initiatives. With a keen eye for trends, he ensures brands stay ahead in the ever-evolving media landscape.

A dynamic and detail-oriented Associate Account Executive at PrimaKSA, Farah brings fresh creativity and strategic thinking to every campaign. With a knack for storytelling and media engagement, she excels in crafting compelling narratives, managing influencer collaborations, and ensuring seamless execution of PR initiatives. Her passion for communications drives impactful brand visibility and engagement.

Bashar Kharbat, Managing Director of PrimaKSA, ex-Asda’a BCW Country Manager and ex-Hill & Knowlton Managing Director, brings over 20 years of leadership in communications, overseeing major campaigns across sectors like automotive, F&B, fashion, energy, FMCG and financial services. A visionary in PR, he’s driven impactful strategies for top brands, cementing his reputation as a leading figure in Saudi Arabia’s PR industry.

Mansour Al Jabbarti, Communications Strategist at PrimaKSA, excels in Arabic communications, leveraging cultural insights to craft impactful narratives for clients like Samsung and Starbucks. His strategic media planning and relationship-building skills enhance visibility, positioning PrimaKSA as a leader in Saudi public relations and ensuring authentic storytelling that resonates with audiences.

Najla Jann, Media Relations Manager at PrimaKSA, is a key player in media communications with a decade of experience. Her strategic insight and talent for storytelling enhance client visibility, securing impactful coverage for brands like Ford and Pfizer. Najla’s proactive approach positions her as a trusted advisor in Saudi Arabia’s PR landscape.

Hiba Zehra, an Associate Account Executive at PrimaKSA, is celebrated for her creative flair and strategic insight in public relations. Her innovative approach and energetic spirit breathe fresh ideas into every project. Hiba's creativity and keen PR acumen drive successful brand storytelling.

Younes Inayat, Director of Media at PrimaKSA, is a prominent figure in Saudi Arabia’s PR landscape. With over 15 years of experience, he has executed high-profile campaigns for clients like Google, HP, and Microsoft, driving impactful media strategies that enhance brand visibility and engagement in the region.

Tareq Wahab, an emerging leader in PR, has established himself as a strategic genius at PrimaKSA. With expertise across diverse sectors, he’s led transformative campaigns for top brands like STC and the Ministry of Culture. His innovative approach to media relations and storytelling makes him a driving force in shaping brand success.