PrimaKSA set out to position Salam Telecom as a key enabler of Saudi Arabia’s digital transformation at LEAP 2024. By leveraging the region’s premier technology event, the campaign aimed to highlight Salam’s role in driving innovation, connectivity, and the future of telecom in the Kingdom.
The key objectives included elevating Salam’s brand presence through high-impact media engagements, reinforcing its thought leadership in the tech and telecom sectors, and showcasing its commitment to advancing Saudi Arabia’s Vision 2030 digital ambitions.
To achieve this, the team executed a strategic storytelling approach, ensuring that Salam’s messaging emphasized innovation, technological excellence, and its role as a trusted digital partner. Targeted communication efforts across multiple platforms helped amplify Salam’s influence among industry leaders, policymakers, and tech enthusiasts.
By integrating strategic media planning with seamless execution, the campaign solidified Salam Telecom’s positioning as a forward-thinking, industry-leading telecom provider shaping Saudi Arabia’s digital future.
