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Driving the Future: Lucid Motors Launches Saudi Arabia’s First EV Manufacturing Hub

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Driving the Future: Lucid Motors Launches Saudi Arabia’s First EV Manufacturing Hub

Vision and Goals

The launch of Lucid’s first manufacturing facility outside the USA, located in Jeddah, marked a historic milestone for the electric vehicle (EV) industry in Saudi Arabia. This move positioned Lucid as a pioneering force in the global EV revolution while aligning seamlessly with the Kingdom’s Vision 2030 goals, particularly in sustainability, technological innovation, and economic diversification. Lucid’s entry into the Saudi market signified a major step in the country’s commitment to reducing carbon emissions and embracing green technologies.

PrimaKSA was tasked with shaping Lucid’s brand narrative in the Kingdom, showcasing the company’s groundbreaking EV technology and its pivotal role in Saudi Arabia’s environmental and economic transformation. The campaign aimed to position Lucid as a leader in the EV sector and as an influential player in the future of mobility within the Kingdom. Through impactful media engagements, executive interviews, press materials, and exclusive events, PrimaKSA ensured Lucid’s vision was communicated effectively to local and international audiences.

Lucid’s new facility underscored its commitment to Vision 2030, reinforcing its dedication to sustainable mobility, job creation, and economic diversification. PrimaKSA’s efforts helped solidify Lucid’s leadership in the rapidly evolving EV market, ensuring its innovations were celebrated across various media platforms. This launch not only marked a significant milestone for Lucid but also contributed to Saudi Arabia’s growing role in the global green technology movement.

Winning Strategy

Narrative Development

PrimaKSA developed a strategic narrative emphasizing Lucid’s groundbreaking investment in Jeddah as a catalyst for innovation, sustainability, and advanced manufacturing in Saudi Arabia. The story highlighted Lucid’s role in establishing a new age of electric cars and technology in the Kingdom, resonating with both media and stakeholders.

Media Engagement

  • Launch Event Execution: PrimaKSA curated an impactful media experience by inviting top-tier media representatives to attend Lucid’s launch event. This ensured a high-profile presence of Saudi Arabia’s most influential print, digital, and broadcast outlets.
  • Press Area Management: To maximize media engagement, PrimaKSA managed an exclusive press area, facilitating interviews with Lucid’s key spokespeople and providing a seamless on-ground experience for journalists.
  • Spokesperson Visibility: Several one-on-one interviews were secured, offering media tailored insights into Lucid’s plans, innovations, and contributions to the Kingdom’s EV ecosystem.

Impact and success Story

  • Strong Media Turnout: The launch event saw exceptional attendance from top-tier media outlets, including automotive, business, and sustainability-focused platforms, highlighting Lucid’s growing prominence in Saudi Arabia’s automotive sector..
  • Extensive Coverage: PrimaKSA’s strategic media outreach resulted in comprehensive coverage across leading print, digital, and broadcast channels, significantly boosting Lucid’s visibility and reinforcing its leadership in the EV space.
  • Thought Leadership: Exclusive interviews with Lucid’s key spokespeople positioned the company as a forward-thinking innovator in electric vehicle technology, further cementing its reputation as an industry leader.
  • Relationship Building: The event fostered strong ties with key media houses, ensuring continued positive coverage and fruitful collaborations in the future. By executing a flawless event with compelling storytelling and targeted media engagement.

Testimonials

Connecting with the Right Audience what our Clients says

Emily Johnson Copy
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
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Senior Engineer,
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
Emily Johnson
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.

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Category:
Automotive