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Global Spotlight: UNESCO’s Saudi World Heritage Committee 45

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Global Spotlight: UNESCO’s Saudi World Heritage Committee 45

Vision and Goals

PrimaKSA set out to position Saudi Arabia as a global leader in cultural diplomacy and heritage preservation by leveraging the prestigious platform of UNESCO’s WHC45. This initiative aimed to showcase the Kingdom’s commitment to preserving its rich history while fostering international collaboration in heritage conservation.

The campaign’s key objectives included elevating Saudi Arabia’s cultural narrative on the global stage through strategic storytelling and targeted media engagement. By highlighting the Kingdom’s leadership in heritage preservation, PrimaKSA ensured that Saudi Arabia’s efforts resonated with diverse international audiences.

To achieve this, the team prioritized seamless multilingual communication, ensuring that messages were effectively tailored for diverse markets and cultural sensitivities. This approach facilitated a unified narrative that bridged gaps across languages and regions.

By combining meticulous planning with strategic execution, the campaign underscored Saudi Arabia’s growing influence in cultural diplomacy and global heritage initiatives.

Winning Strategy

Global Media Network Activation

  • Established a presence in 64 countries including 9 key markets (UK, France, China, Spain, Russia, USA, Germany, India, and Indonesia).
  • Delivered content in 6 languages (English, Arabic, Russian, Chinese, French, and Spanish), ensuring cultural and linguistic precision.

War Room & Real-Time Monitoring

  • Set up a centralized war room to manage real-time communications and insights.
  • Activated regional offices in Singapore, Australia, New Zealand, UAE, China, Russia, Spain, and the UK for on-ground responsiveness.

Strategic Content Development

  • Distributed high-profile interviews, press releases, features, and op-eds for the Minister of Culture in top-tier outlets across the target markets.
  • Created a streamlined communication protocol to maintain consistency and accuracy across all channels.

Impact and success Story

  • Achieved widespread global coverage across top-tier publications, reaching 75+ million viewers and readers worldwide, through more than 470 hits. This extensive media exposure highlighted Saudi Arabia’s cultural leadership, elevating its international profile and ensuring key messages resonated with diverse audiences.
  • Enhanced Saudi Arabia’s cultural positioning on the global stage, fostering positive sentiment in key international markets. The campaign effectively showcased the Kingdom’s commitment to heritage preservation and cultural diplomacy, aligning with global expectations and values.
  • Delivered a lasting legacy by fostering stronger relationships between Saudi Arabia and influential global media outlets.

Testimonials

Connecting with the Right Audience what our Clients says

Emily Johnson Copy
Senior Engineer, BioPharma Inc.
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The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
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Senior Engineer,
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
Emily Johnson
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.

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Government