At LEAP 2024, Huawei set out to solidify its reputation as a leading innovator in cloud computing, AI solutions, and cutting-edge technology across the Middle East and Asia. The campaign focused on securing extensive high-profile media exposure for Huawei executives, presenting the company as a driving force behind digital transformation in the region. Key milestones, including the signing of strategic MOUs and the announcement of significant partnerships, were prominently highlighted to demonstrate Huawei’s commitment to fostering technological growth and collaboration.

In addition, the campaign reinforced Huawei’s thought leadership in the tech industry through carefully curated media engagements, exclusive interviews, and participation in influential panel discussions. These efforts showcased Huawei’s pioneering advancements in AI and cloud solutions, aligning with global trends and regional ambitions. By leveraging LEAP 2024’s platform, Huawei effectively communicated its vision of building a smarter, more connected world while strengthening its influence and partnerships in the ever-evolving digital landscape.