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Taking Huawei to New Heights: Media Success at LEAP 2024

Vision and Goals

At LEAP 2024, Huawei set out to solidify its reputation as a leading innovator in cloud computing, AI solutions, and cutting-edge technology across the Middle East and Asia. The campaign focused on securing extensive high-profile media exposure for Huawei executives, presenting the company as a driving force behind digital transformation in the region. Key milestones, including the signing of strategic MOUs and the announcement of significant partnerships, were prominently highlighted to demonstrate Huawei’s commitment to fostering technological growth and collaboration.

In addition, the campaign reinforced Huawei’s thought leadership in the tech industry through carefully curated media engagements, exclusive interviews, and participation in influential panel discussions. These efforts showcased Huawei’s pioneering advancements in AI and cloud solutions, aligning with global trends and regional ambitions. By leveraging LEAP 2024’s platform, Huawei effectively communicated its vision of building a smarter, more connected world while strengthening its influence and partnerships in the ever-evolving digital landscape.

Winning Strategy

Spotlight on Leadership

We organized exclusive live interviews for Huawei’s Cloud President & AI Business Vice President, Middle East & Asia, with renowned TV outlets, that showcased Huawei’s expertise and innovation in cloud technology and AI solutions. The in-depth interviews featured Huawei’s key experts' insights into Huawei’s advancements and positioned the company as a tech leader in the region.

Maximizing Event Presence

To ensure media coverage of Huawei’s MOU signing at LEAP, we secured on-ground attendance from influential publications. These efforts elevated Huawei’s visibility and amplified the significance of the MOUs among regional and international audiences.

Impact and success Story

  • Elite Media Coverage: The campaign secured extensive exposure across top-tier media outlets, featuring live interviews with global media outlets. These platforms amplified Huawei’s key messages, reaching diverse audiences in excess of 10 million viewers across the GCC and reinforcing its stature in the tech industry.
  • Thought Leadership Reinforced: Huawei’s AI experts and executives demonstrated the brand’s innovative edge in cloud computing and AI through high-profile interviews and panel discussions. Their insights not only showcased Huawei’s groundbreaking solutions but also positioned the company as a thought leader driving digital transformation in the region.
  • On-Ground Media Success: Journalists attending Huawei’s MOU signings provided exceptional coverage, ensuring that the company’s leadership and pivotal contributions shone brightly at LEAP 2024. Their reporting highlighted Huawei’s role as a catalyst for technological growth and collaboration.

Testimonials

Connecting with the Right Audience what our Clients says

Emily Johnson Copy
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
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Senior Engineer,
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
Emily Johnson
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
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