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Steering Media Narratives at MENA ISC 2024

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Steering Media Narratives at MENA ISC 2024

Vision and Goals

MENA ISC 2024 set out to solidify its reputation as the region's foremost cybersecurity conference, showcasing groundbreaking innovations, pivotal industry insights, and forward-thinking solutions to emerging digital threats. The event brought together global experts, thought leaders, and key stakeholders to address the evolving challenges and opportunities in the cybersecurity landscape.

PrimaKSA proudly served as the official media partner, leveraging its expertise to amplify the conference's visibility and impact. This was achieved through a multifaceted approach that included comprehensive pre-event publicity, strategic media engagement, and on-ground interactions with prominent journalists and influencers. Highlights included exclusive interviews, detailed coverage of keynote sessions, and real-time updates across digital platforms.

Post-event, PrimaKSA implemented a robust follow-up strategy to ensure the conference's key messages resonated beyond the event, securing sustained media coverage and ongoing audience engagement. Together, MENA ISC 2024 and PrimaKSA delivered an exceptional campaign that reinforced the conference’s stature as a pivotal platform for advancing cybersecurity in the region.

Winning Strategy

Pre-Event Content Strategies

Developed a comprehensive narrative and messaging house aligned with MENA ISC’s vision, emphasizing thought leadership and innovation in cybersecurity.

Published strategically placed content pieces and updates to maintain consistent media interest.

Positioned the conference as a must-attend event for cybersecurity professionals through tailored messaging.

Building Media Connections: The Press Briefing & Conference Tour

We curated an exclusive press briefing, inviting high-profile media representatives from leading Saudi & regional outlets who were also guided to key booths at the conference, leading to interviews with industry leaders from reputed cybersecurity firms

Exclusive Media Highlights

Day 1 Success: Secured interviews with top outlets receiving over 560K views across our coverage.

Day 2 Spotlight: Arranged an exclusive slot on a popular podcast for the CEO of Virtuport to raise his executive profile.

Impact and success Story

  • Exceptional Media Engagement: The campaign secured more than 260 media hits across print, online, and broadcast media outlets, achieving widespread visibility.
  • Impressive Reach: With a cumulative average of 182.63 million views, the conference successfully captured the attention of diverse audiences.
  • High Advertising Value: The total media value reached an impressive 2.97M SAR, underscoring the campaign’s impact and efficiency.
  • Exclusive Content Creation: High-profile interviews elevated MENA ISC’s thought leadership in cybersecurity.

Testimonials

Connecting with the Right Audience what our Clients says

Emily Johnson Copy
Senior Engineer, BioPharma Inc.
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The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
Dummy data
Senior Engineer,
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
Emily Johnson
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.

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Technology