Laylaty Group, a renowned name in Jeddah’s restaurant, dining, and catering scene, sought to introduce Toki Chinese Restaurant and Bonbon Chocolate & Cake Shop as innovative dining destinations. The goal was to elevate both brands as industry trailblazers offering unique and modern dining experiences. With an emphasis on culinary creativity, Toki and Bonbon aimed to redefine local dining trends, bringing fresh concepts to the table and positioning themselves as must-visit spots for food enthusiasts in the city.

The key objectives were to showcase Toki and Bonbon as dining destinations that blend traditional flavors with modern twists, capturing the attention of Jeddah’s evolving food scene. The campaign also sought to generate excitement and buzz through media engagement, influencer collaborations, and culinary activities. By introducing these new concepts to the market, the initiative aimed to foster a strong brand presence for both Toki and Bonbon, ensuring they quickly became favorites among locals and visitors alike.