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A Culinary Revolution: Toki & Bonbon’s Game-Changing Launch for Laylaty Group

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A Culinary Revolution: Toki & Bonbon’s Game-Changing Launch for Laylaty Group

Vision and Goals

Laylaty Group, a renowned name in Jeddah’s restaurant, dining, and catering scene, sought to introduce Toki Chinese Restaurant and Bonbon Chocolate & Cake Shop as innovative dining destinations. The goal was to elevate both brands as industry trailblazers offering unique and modern dining experiences. With an emphasis on culinary creativity, Toki and Bonbon aimed to redefine local dining trends, bringing fresh concepts to the table and positioning themselves as must-visit spots for food enthusiasts in the city.

The key objectives were to showcase Toki and Bonbon as dining destinations that blend traditional flavors with modern twists, capturing the attention of Jeddah’s evolving food scene. The campaign also sought to generate excitement and buzz through media engagement, influencer collaborations, and culinary activities. By introducing these new concepts to the market, the initiative aimed to foster a strong brand presence for both Toki and Bonbon, ensuring they quickly became favorites among locals and visitors alike.

Winning Strategy

Media Engagement and Culinary Showcases

  • Managed targeted media activities to highlight the unique and artistic culinary concepts behind both Toki and Bonbon.
  • Organized tasting events and press sessions where media personalities could experience and review the specialized cuisines, focusing on how these restaurants and the cake shop redefined traditional dining with innovative styles and twists.

Creative Content & Brand Storytelling

  • Crafted compelling stories and visuals around Toki and Bonbon’s new offerings, positioning them as must-try dining destinations in Jeddah.
  • Used media outreach to emphasize the distinctive approach of both brands in presenting traditional cuisines with fresh, modern interpretations, captivating food enthusiasts and industry influencers alike.

Maximized Exposure for Both Brands

  • Secured coverage in top-tier publications, leveraging the strong media relationships to bring high visibility to Toki and Bonbon.
  • Engaged with local influencers and food critics, generating word-of-mouth buzz and driving foot traffic to the newly opened locations.

Impact and success Story

  • Innovative Positioning: Successfully showcased Toki and Bonbon as groundbreaking in their respective categories, attracting attention for their unique concepts and modern takes on traditional cuisines.
  • Strong Media Coverage: Secured widespread media coverage in leading local outlets, positioning the brands as pioneers in Jeddah’s dining scene and amplifying their presence.
  • Increased Foot Traffic: The launch events and media engagement activities generated high interest, resulting in increased foot traffic to both the restaurant and cake shop, cementing their positions as exciting new destinations for culinary enthusiasts.

Testimonials

Connecting with the Right Audience what our Clients says

Emily Johnson Copy
Senior Engineer, BioPharma Inc.
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The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
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Senior Engineer,
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
Emily Johnson
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.

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