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Brewing Success: Costa Coffee x Jazean Coffee & 100th Store Celebration

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Brewing Success: Costa Coffee x Jazean Coffee & 100th Store Celebration

Vision and Goals

To commemorate Costa Coffee’s remarkable milestone of opening its 100th store in Saudi Arabia, the celebratory event also doubled as a platform to unveil an exciting new strategic partnership with Jazean Coffee. This milestone underscored Costa Coffee’s ongoing success and growth in the Kingdom while emphasizing its dedication to fostering meaningful local collaborations.

The event’s primary objective was to amplify Costa Coffee’s brand presence by celebrating this historic achievement and showcasing its commitment to the Saudi market. The announcement of the partnership with Jazean Coffee highlighted Costa Coffee’s focus on supporting local businesses and enhancing its offerings by integrating high-quality, locally sourced coffee.

Extensive efforts were made to ensure strong media visibility, including strategic pre-event promotions, on-ground media engagement, and targeted post-event follow-ups. The milestone not only marked a significant chapter in Costa Coffee’s journey but also reinforced its role as a trusted and innovative brand, deeply aligned with the aspirations of Saudi Arabia’s Vision 2030.

Winning Strategy

Crafting the Narrative

Drafted a compelling narrative that emphasized Costa Coffee’s growth story and its partnership with Jazean Coffee, reinforcing the brand's alignment with local values.

Media Engagement

On-Ground Coordination: Facilitated media interactions with Costa Coffee’s CEO and provided real-time assistance to ensure seamless communication between the CEO and attending journalists.

Collaboration Spotlight: The signing ceremony with Jazean Coffee was positioned as a key highlight, symbolizing Costa Coffee’s commitment to supporting local businesses and sustainability in Saudi Arabia.

Impact and success Story

  • Widespread Media Coverage: The campaign achieved extensive media coverage across print, online, and broadcast platforms with more than 120 hits, celebrating Costa Coffee’s 100th store milestone and its strategic partnership with Jazean Coffee.
  • Enhanced Brand Perception: Costa Coffee was successfully positioned as a forward-thinking brand committed to fostering local collaboration and excellence. This reinforced its alignment with Saudi Arabia’s cultural and economic aspirations, enhancing its reputation as a market leader.

Testimonials

Connecting with the Right Audience what our Clients says

Emily Johnson Copy
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
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Senior Engineer,
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
Emily Johnson
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.

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