PrimaKSA set out to position Saudi Arabia as a global leader in cultural diplomacy and heritage preservation by leveraging the prestigious platform of UNESCO’s WHC45. This initiative aimed to showcase the Kingdom’s commitment to preserving its rich history while fostering international collaboration in heritage conservation.

The campaign’s key objectives included elevating Saudi Arabia’s cultural narrative on the global stage through strategic storytelling and targeted media engagement. By highlighting the Kingdom’s leadership in heritage preservation, PrimaKSA ensured that Saudi Arabia’s efforts resonated with diverse international audiences.

To achieve this, the team prioritized seamless multilingual communication, ensuring that messages were effectively tailored for diverse markets and cultural sensitivities. This approach facilitated a unified narrative that bridged gaps across languages and regions.

By combining meticulous planning with strategic execution, the campaign underscored Saudi Arabia’s growing influence in cultural diplomacy and global heritage initiatives.