To amplify Emirates’ association with Real Madrid and boost brand visibility during the Spanish Super Cup in Riyadh, the campaign strategically targeted Saudi sports and travel enthusiasts through carefully selected top-tier influencers. It crafted authentic, engaging, and impactful content that showcased Emirates’ premium brand experience and its strong connection to elite football and global sports.
By leveraging the excitement surrounding the Super Cup, Emirates highlighted its luxurious offerings, world-class services, and unmatched passion for excellence in aviation and sports. This initiative also emphasized the airline’s enduring relationship with Real Madrid and its commitment to fostering international partnerships that unite sports enthusiasts worldwide.
The campaign seamlessly integrated the Emirates brand ethos with the energy and passion of football fans in Saudi Arabia, further solidifying the airline’s reputation as a global leader in aviation, a key supporter of sporting excellence, and a trusted partner for premier events.
Selecting the Dream Team
Two prominent influencers were assigned, Svetlana Alekseeva and Abdullah Aljumah, who boast massive followings in Saudi Arabia, aligning perfectly with the target audience of sports and travel enthusiasts.
A Memorable Experience
The influencers were invited to an exclusive meet-and-greet with Real Madrid players and had their custom jerseys signed, after which they witnessed the team practice. They also attended the semi-final & final match, creating highly engaging content that gave their followers a behind-the-scenes look at the world of Real Madrid.
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Crafting Clear Messages, Connecting with the Right Audience
