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Soaring High: Emirates' Jeddah Lounge Opening & Media Success

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Soaring High: Emirates' Jeddah Lounge Opening & Media Success

Vision and Goals

The Emirates Jeddah Lounge opening sought to further solidify Emirates’ brand presence in Saudi Arabia by emphasizing its dedication to providing exceptional customer service. The event aimed to showcase the airline’s commitment to excellence in every aspect of the travel experience, reinforcing its leadership in the aviation sector.

The key goals were to secure extensive media coverage by targeting Tier 1 publications and influential media figures, ensuring maximum visibility for the lounge launch. Strategic outreach to top-tier journalists and influencers helped ensure the event received significant attention across both digital and traditional media platforms.

Additionally, the event’s execution was planned with precision, aiming for flawless delivery under tight timelines. The focus was on creating a seamless, premium brand experience for all attendees, ensuring that every detail reflected Emirates' world-class service. This careful execution enhanced the brand’s reputation in the Kingdom, creating lasting impressions with key stakeholders and elevating Emirates’ presence in the Saudi market.

Winning Strategy

Media Engagement Excellence

  • Delivered on the target of Tier 1 media attendees, securing the presence of high-profile media representatives, including multiple mega influencers.
  • Generated 74 media hits in the KSA market, achieving an OTS (Opportunity to See) of 39 million and an advertising value of SAR 685,000.
  • The cumulative perceived value of the campaign totaled SAR 1.8 million, showcasing its unparalleled reach and impact.

Flawless Execution Under Tight Timelines

  • Executed the entire project in just 7 business days, despite obvious logistical hurdles presented by the venue.
  • Arranged on-ground visits multiple times before the event, assisting Emirates’ Dubai team fully as one unit.
  • Managed seamless production and media presence in only 3 business days, including documentation, visuals, and pre-event preparation.

Resource Dedication

  • Delivered high-quality visual assets for Emirates’ assets.

Media Feedback & Strategy Enhancement

  • Gathered feedback indicating a need for more fact-enriched interview content. In response, PrimaKSA created a key facts document to enhance future publications, leveraging its strong relationships with media outlets.

Impact and success Story

  • Exceeded Media Targets: Outperformed attendance goals with Tier 1 media attendees, securing high-value coverage and engaging key influencers, generating significant buzz around the Emirates Jeddah Lounge opening. The event garnered extensive exposure, showcasing Emirates’ premium service.
  • Unmatched Coverage: Achieved SAR 1.8 million in perceived media value, solidifying the lounge’s role as a key milestone for Emirates' expansion in Saudi Arabia. The coverage reinforced Emirates' position as a leader in luxury travel and customer service excellence.
  • Strengthened Brand Positioning: Elevated Emirates’ visibility across platforms, fostering stronger, long-term relationships with influential media outlets. This success positioned Emirates as the premium airline of choice for travelers in Saudi Arabia.

Testimonials

Connecting with the Right Audience what our Clients says

Emily Johnson Copy
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
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Senior Engineer,
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.
Emily Johnson
Senior Engineer, BioPharma Inc.
ratings
The Tri-Clover UltraPure ASME BPE fittings have exceeded our expectations in terms of quality and reliability. Their precision engineering ensures seamless integration into our systems, and the compliance with ASME BPE standards gives us confidence in their performance.

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To amplify Emirates’ association with Real Madrid and boost brand visibility during the Spanish Super Cup in Riyadh, the campaign strategically targeted Saudi sports and travel enthusiasts through carefully selected top-tier influencers. It crafted authentic, engaging, and impactful content that showcased Emirates’ premium brand experience and its strong connection to elite football and global sports.

By leveraging the excitement surrounding the Super Cup, Emirates highlighted its luxurious offerings, world-class services, and unmatched passion for excellence in aviation and sports. This initiative also emphasized the airline’s enduring relationship with Real Madrid and its commitment to fostering international partnerships that unite sports enthusiasts worldwide.

The campaign seamlessly integrated the Emirates brand ethos with the energy and passion of football fans in Saudi Arabia, further solidifying the airline’s reputation as a global leader in aviation, a key supporter of sporting excellence, and a trusted partner for premier events.

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Category:
Aviation