To amplify Emirates’ association with Real Madrid and boost brand visibility during the Spanish Super Cup in Riyadh, the campaign strategically targeted Saudi sports and travel enthusiasts through carefully selected top-tier influencers. It crafted authentic, engaging, and impactful content that showcased Emirates’ premium brand experience and its strong connection to elite football and global sports.

By leveraging the excitement surrounding the Super Cup, Emirates highlighted its luxurious offerings, world-class services, and unmatched passion for excellence in aviation and sports. This initiative also emphasized the airline’s enduring relationship with Real Madrid and its commitment to fostering international partnerships that unite sports enthusiasts worldwide.

The campaign seamlessly integrated the Emirates brand ethos with the energy and passion of football fans in Saudi Arabia, further solidifying the airline’s reputation as a global leader in aviation, a key supporter of sporting excellence, and a trusted partner for premier events.

The Emirates Jeddah Lounge opening sought to further solidify Emirates’ brand presence in Saudi Arabia by emphasizing its dedication to providing exceptional customer service. The event aimed to showcase the airline’s commitment to excellence in every aspect of the travel experience, reinforcing its leadership in the aviation sector.

The key goals were to secure extensive media coverage by targeting Tier 1 publications and influential media figures, ensuring maximum visibility for the lounge launch. Strategic outreach to top-tier journalists and influencers helped ensure the event received significant attention across both digital and traditional media platforms.

Additionally, the event’s execution was planned with precision, aiming for flawless delivery under tight timelines. The focus was on creating a seamless, premium brand experience for all attendees, ensuring that every detail reflected Emirates' world-class service. This careful execution enhanced the brand’s reputation in the Kingdom, creating lasting impressions with key stakeholders and elevating Emirates’ presence in the Saudi market.