Coming soon!

banner1
banner2
banner3

The Journey

A legacy rooted locally, reaching out globally

PrimaKSA stands on a foundation of over two decades of experience in the PR industry, constantly striving to evolve and revolutionize the industry with a youthful & innovative mindset to reputation-building. We’ve consistently pushed boundaries to reinvent & redefine our practices to fit our clients’ vision best in a way that’s appealing to the audience. Though versatile, one principle stays constant; our commitment to the client.

Through the decades we’ve worked with numerous clients across a plethora of industries, guiding them towards success and instilling a strong presence in the Kingdom through our rigorous communication strategies, extensive media relations and narratives that resonate with the local audience.

Read more

Solutions That Transform Brands

Discover our services specially curated to build your image

communication strategory
Communication Strategy
Explore more
social media
Social Media
Explore more
web-develop
Web Development
Explore more
video production
Video Production
Explore more
monitoring reporting
Monitoring & Reporting
Explore more
event managment
Event Management
Explore more
digital-market
Digital Marketing
Explore more
media traning
Media Training
Explore more
design-branding
Design and Branding
Explore more
content-research
Content and Research
Explore more
govt affairs
Government Affairs
Explore more
media relations
Media Relations
Explore more

Companions On Our Journey

A roster of partnerships we’re proud of

View all

Shaping Brand Legacies

A library of success stories

Nintex
Nintex

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Nespresso
Nespresso

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Costa Coffee
Costa Coffee

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Huawei
Huawei

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Jumeirah
Jumeirah

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Ritz Carlton
Ritz Carlton

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

JAC Motors
JAC Motors

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

MG
MG

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Chery
Chery

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Bang & Olufsen
Bang & Olufsen

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Rheem Middle East
Rheem Middle East

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

JLR
JLR

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

MENA ISC
MENA ISC

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

LEAP
LEAP

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Real Madrid
Real Madrid

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Ministry of Culture - UNESCO WHC45
Ministry of Culture - UNESCO WHC45

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

Emirates
Emirates

Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market Prima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi marketPrima created proper positioning strategies that improved the market share for Chinese Automotive brands in the Saudi market

The Storytellers

Bashar Kharbat
Bashar Kharbat
Managing Director
Linkedin
Bashar Kharbat, Managing Director of PrimaKSA, ex-Asda’a BCW Country Manager and ex-Hill & Knowlton Managing Director, brings over 20 years of leadership in communications, overseeing major campaigns across sectors like automotive, F&B, fashion, energy, FMCG and financial services. A visionary in PR, he’s driven impactful strategies for top brands, cementing his reputation as a leading figure in Saudi Arabia’s PR industry.
Mansour Al Jabbarti
Mansour Al Jabbarti
Communications Strategist, Arabic
Linkedin
Mansour Al Jabbarti, Communications Strategist at PrimaKSA, excels in Arabic communications, leveraging cultural insights to craft impactful narratives for clients like Samsung and Starbucks. His strategic media planning and relationship-building skills enhance visibility, positioning PrimaKSA as a leader in Saudi public relations and ensuring authentic storytelling that resonates with audiences.
Najlaa Jan
Najlaa Jan
Media Relations Manager
Linkedin
Najla Jann, Media Relations Manager at PrimaKSA, is a key player in media communications with a decade of experience. Her strategic insight and talent for storytelling enhance client visibility, securing impactful coverage for brands like Ford and Pfizer. Najla’s proactive approach positions her as a trusted advisor in Saudi Arabia’s PR landscape.
Hiba Zehra
Hiba Zehra
Associate Account Executive
Linkedin
Hiba Zehra, an Associate Account Executive at PrimaKSA, is celebrated for her creative flair and strategic insight in public relations. Her innovative approach and energetic spirit breathe fresh ideas into every project. Hiba's creativity and keen PR acumen drive successful brand storytelling.
Younes Enayat
Younes Enayat
Director, Traditional & Social Media
Linkedin
Younes Inayat, Director of Media at PrimaKSA, is a prominent figure in Saudi Arabia’s PR landscape. With over 15 years of experience, he has executed high-profile campaigns for clients like Google, HP, and Microsoft, driving impactful media strategies that enhance brand visibility and engagement in the region.
Tareq Wahab
Tareq Wahab
Communications Manager
Linkedin
Tareq Wahab, an emerging leader in PR, has established himself as a strategic genius at PrimaKSA. With expertise across diverse sectors, he’s led transformative campaigns for top brands like STC and the Ministry of Culture. His innovative approach to media relations and storytelling makes him a driving force in shaping brand success.